Know Exactly Which Experiment to Run First
A free, proven prioritisation matrix that helps marketers cut through the noise and focus on the highest impact experiments.
Worth £97 - yours free today.
3 Key Benefits
Stop wasting time - no more debating which idea should go live.
Maximise ROI - run the experiments most likely to deliver results.
Get clarity fast - colour-coded scores make priorities obvious at a glance.
What You'll Get
An editable Excel version of the matrix.
1-page Quick-Start Guide explaining exactly how to use it.
Built-in scoring system (Impact, Confidence, Effort, Traffic) with auto-calculated priority.
Visual Top 5 tab + chart so your best test ideas stand out instantly.
Colour-coded heatmap — green = high priority, red = low priority.
Why You Need It
The Problem
Endless test ideas but no clear order.
Wasted time arguing with teams.
Low ROI from random testing.
The Fix
The matrix ranks them automatically.
The framework makes decisions objective.
Focus only on experiments with the highest impact.
“Thanks to Andy's guidance and course, I now independently lead CRO initiatives and was recently hired to build a CRO practice from the ground up at a major product company.”
Bhargav Sharma, CRO Specialist
Infoblox
“Andy’s guidance helped us create a more methodical and result-driven experimentation culture.”
Ashish Patel, Data Science & Experimentation
Adobe
“Andy is a smart & focused conversion optimisation expert. It was down to his singular efforts that digital optimisation capability became embedded at DLG.”
Stuart Bailey, Head of Digital Performance
Direct Line Group
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