Master CRO and Experimentation in 12 Straightforward Modules
Learn how to boost conversions, grow leads and sales, and make better business decisions.
Tired of Wasting Traffic That Doesn’t Convert?
You’ve done the hard work: you’re driving traffic, running campaigns, and investing in content.
But if your site isn’t converting visitors into leads or customers, you’re leaving money on the table.
That's where this course comes in.
What You'll Learn
In this practical, hands-on course, you’ll learn how to:
Identify where your site is leaking conversions
Run smart A/B tests without needing a technical team
Write clearer, higher-converting copy for your pages
Turn user data into simple, confident design decisions
Create a repeatable CRO process for any business
Who This Is For
This course is for marketers, business owners, and startup teams who want real results—not theory.
You don’t need to be technical. You don’t need fancy tools. You just need a website, some traffic, and a desire to optimise.
Perfect if you're:
Running paid campaigns and want better ROI
Managing a SaaS, eCommerce, or lead gen website
Tired of guessing at what works
Here's what my students say about my courses
What's Inside the Course
Intro: Welcome to the course!
Section 1: Introduction to conversion rate optimisation
Section 2: The optimisation process
Section 3: Measuring success
Section 4: Insight gathering
Section 5: Testing and iteration
Section 6: Before testing
Section 7: During testing
Section 8: After testing
Section 9: An introduction to personalisation
Section 10: CRO for low traffic websites
Section 11: Documenting your CRO efforts
Section 12: Optimising your email marketing
Here's what you'll get
You will get instant access to 4.5 hours of video lessons, templates, 24/7 email support and feedback. After this course you'll be able to...
Understand the whole conversion rate optimisation (CRO) process
From start to finish, you'll get to know what it takes to create a high performing website.
Measure your marketing activities effectively
You'll learn how to set a baseline and create goals for tracking success.
Focus on the most important issues to fix
Get the low-down on how to gather data insights using a number of analytics tools.
Run the right experiment to get the best results
Understand what the different types of experiment are - and when to use each one.
Set up and run your own experiments
Understand what to do before, during and after running an experiment, and avoid the hassle and costs of getting agencies or consultants to do it for you.
Optimise your email marketing campaigns
Get the low-down on how to gather data insights using a number of analytics tools.
Plus these FREE resources
Included within the price of the course are the following bonus materials:
My 5 tracking templates that you can download and tailor to plan, prioritise and track your own optimisation programme
(£100)FREE
8 checklists to help you with insight gathering, planning, prioritisation, quality assurance, measuring validity, and more
(£30)FREE
Worksheets to help you build water-tight hypotheses and problem statements
(£49)FREE
My 'Golden rules of online surveys' cheat sheet
(£10)FREE
Email KPI cheat sheet
(£20)FREE
Goal tree templates, Google Analytics set-up guide, Global Site Tag set-up guide
(£30)FREE
‘Test your learning’ quizzes at the end of each section (12 in total)
Other worksheets and checklists including questions to ask your sales team, and which metrics you should track
(£35)FREE
Direct email access to me in case you have any questions, or anything in the course content is unclear
(£149)FREE
Complimentary, no-obligation trial of SessionCam, with free insights and recommendations report
Meet the Instructor
Andy McKenna CRO Instructor
Andy has over 25 years' digital marketing experience. Over this time he has helped numerous businesses in the UK, US and Australia - including M&G, Prudential, Direct Line, Churchill, Coca-Cola and WeightWatchers - grow their profits online. He also consults to small and medium-sized companies, and having started up a number of his own small businesses he is better placed than most to know what makes websites of all sizes and industries convert. Since starting in digital marketing when it was in its infancy, he has learnt which tactics and strategies work, and - more importantly - which ones don't. Too many times Andy has worked with companies and thought "this is the reason your website isn't working for you". Now he wants to show you the tried and tested approach that has worked for so many of his clients, so you can go about converting your website's visitors to paying customers.
100% Satisfaction Guarantee for 30 days
I'm super confident that you'll be satisfied with what I've got to offer in this course. I want to make sure you get value for your money, so if you're not happy for any reason I'm offering a 30 day 100% money-back guarantee. No questions asked.
When you're finished taking this course, if you're not absolutely thrilled and you don't get all the results that you desire from it, not only will I give you all your money back, I'll also let you keep the course and all the bonuses just for giving it a try.
So what are you waiting for?
Make yourself more marketable. Start honing your CRO skills right away!
Frequently Asked Questions
Yes, you'll earn a certificate of completion that will be sent to you.
Not at this point. However, if I find there is a good demand for this I will look to offer a payment plan in the future.
The course duration is just under 5 hours.
I offer a full, no questions asked, money back guarantee if you're not fully satisfied with the course. Just let me know within 30 days of enrolling in the course, and not only will I refund all of your money - I'll also let you keep the course and all of the bonuses too.
Yes, please see the Bonuses section below for a list of all the complimentary materials I offer as part of the course.
No, just a device that has access to the internet. You can access the course on a desktop or laptop computer, a tablet or a mobile phone.