A practical mini-course on diagnosing landing pages, prioritising changes, and validating what actually works.
Designed for marketers, consultants, and growth teams looking to improve landing page performance with more structure and confidence.
A practical mini-course on diagnosing landing pages, prioritising changes, and validating what actually works.
Designed for marketers, consultants, and growth teams looking to improve landing page performance with more structure and confidence.
Be the first to hear when the course launches, and get access to launch pricing and bonus resources.
Inside the course:
Diagnosing landing page friction
Understanding clarity, relevance, trust & friction
Building stronger hypotheses
Prioritising based on impact and traffic
Validating changes before scaling
A clearer framework for diagnosing landing pages
More confidence deciding what to change
A structured way to prioritise improvements
A better understanding of validation and experimentation
Created by Andy McKenna — experimentation and CRO consultant with experience leading optimisation programmes for enterprise brands including American Express, Direct Line, and M&G.