Coming Soon:
Create Landing Pages that Grow Your Business
A practical mini-course on diagnosing landing pages, prioritising changes, and validating what actually works.
Designed for marketers, consultants, and growth teams looking to improve landing page performance with more structure and confidence.
Landing Page Optimisation in 30 Minutes
A short, practical course on identifying what to fix, prioritising what matters, and validating improvements with confidence.
Inside the course:
Diagnose what's really limiting performance
Prioritise what to fix first
Turn insights into structured experiments
Most landing page optimisation efforts fail for one reason...
Teams can often see that something isn't working. But they struggle to:
Identify what the real problem is
Decide what to fix first
Validate whether a change will actually improve performance
The issue isn't a lack of ideas - it's a lack of structure.
What This Course Gives You
Clear diagnosis
Understand how to analyse a landing page properly — beyond opinions and guesswork.
Focused prioritisation
Learn how to decide what to fix first based on impact and confidence.
Structured experimentation
Turn insights into testable ideas and validate them properly.
What We Cover
01: Why most optimisation efforts fail
The common mistake teams make when trying to improve performance
02: How to diagnose a landing page
A simple framework for identifying what’s actually going wrong
03: Turning insights into hypotheses
How to move from observation to structured action
04: Prioritising what to test first
How to focus on changes that will have the biggest impact
5: Running tests that lead to decisions
How to validate changes and learn from results
Who This Is For
Marketers driving SEO or paid traffic
Teams with underperforming landing pages
Agencies looking to improve conversion performance
Anyone running A/B tests without clear results
Teams unsure what to prioritise
People who want a more structured approach to optimisation
About the Instructor
Andy McKenna is a CRO & experimentation consultant with 20+ years’ experience working across financial services, ecommerce and SaaS.
He has built and led experimentation programmes for organisations including M&G, Direct Line Group, and global enterprise brands — helping teams move from ad-hoc testing to structured, evidence-led decision making.