Identify UX issues that are holding your website back
A free, practical, CRO-ready template to evaluate any website or landing page on desktop and mobile, and turn qualitative UX issues into prioritised optimisation opportunities.
Worth £77 - yours free today.
Free download
Desktop + mobile versions
Built for CRO & experimentation
Stop your heuristic analyses getting messy
Heuristic reviews are one of the fastest ways to uncover UX and conversion issues.
But without structure, they often become:
Subjective
Inconsistent
Hard to prioritise
Difficult to turn into test ideas
A structured framework for better UX insight
This heuristic analysis template gives you a clear, repeatable way to review UX issues and score them consistently — so insights can feed directly into prioritisation and experimentation.
It helps you move from opinions to evidence-backed decisions.
What's included
What you'll get
Desktop heuristic analysis template
Mobile heuristic analysis template
Clear scoring framework
Space for qualitative comments
Example scores and notes for guidance
“Thanks to Andy's guidance and course, I now independently lead CRO initiatives and was recently hired to build a CRO practice from the ground up at a major product company.”
Bhargav Sharma, CRO Specialist
Infoblox
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Ashish Patel, Data Science & Experimentation
Adobe
“Andy is a smart & focused conversion optimisation expert. It was down to his singular efforts that digital optimisation capability became embedded at DLG.”
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Direct Line Group
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